Reaching your first 100 sales online is a huge milestone for any small business owner or handmade product entrepreneur. It not only builds your confidence but also creates the momentum needed to grow a loyal customer base. While the journey might feel overwhelming at first, there are strategic steps you can take to accelerate those first sales without feeling like you're spinning your wheels.
In this post, we’ll walk you through practical, proven steps to get your first 100 sales online and create a solid foundation for sustainable growth.
1. Start with a Clear Brand Story and Offer
Customers want to connect with brands that feel authentic and personal. Clarify your brand story—who you are, why you started, and what makes your products special. Make sure your website, product listings, and social media all reflect this story consistently.
Tip: Use your brand story in your "About" page, product descriptions, and social posts to create connection and trust.
2. Optimize Your Product Listings for SEO
Make sure your products can be easily found by optimizing your listings with keywords that your ideal customer is searching for. Include relevant phrases in your product titles, descriptions, and tags.
Example keywords: handmade candles, crystal jewelry, eco-friendly gifts.
3. Offer a Special Launch Promotion
To entice early buyers, consider offering a limited-time discount, free shipping, or a free gift with purchase. This creates urgency and encourages visitors to take action.
4. Leverage Social Media (Organically and Paid)
Start sharing behind-the-scenes content, customer testimonials, and product features on platforms where your audience hangs out. Don't underestimate the power of Instagram Reels, TikTok, and Facebook Groups. A small, well-targeted paid ad can also help you reach new audiences faster.
5. Encourage Reviews and Word-of-Mouth Marketing
Social proof is everything in the early stages. Encourage happy customers to leave reviews and share your products on social media by offering an incentive or simply asking with a thank you message.
6. Collaborate with Micro-Influencers or Bloggers
Partnering with influencers or bloggers in your niche can expose your products to a new, targeted audience. Look for creators who have engaged followers, even if their audience is small.
7. Build an Email List Early
Offer a small incentive like a discount code, free download, or special offer in exchange for email sign-ups. Regularly nurture your list with value-packed content, product updates, and promotions.
8. Join Local and Online Communities
Participate in niche-related Facebook groups, online markets, or local events. Networking and authentic engagement can lead to organic referrals and sales.
9. Track, Learn, and Adjust
Keep an eye on what’s working and what’s not. Use your website analytics, social media insights, and customer feedback to pivot your strategy as needed.
Keep Showing Up and Stay Consistent
Many business owners give up too early. The key to getting your first 100 sales online is consistent action, learning from data, and building genuine relationships with your customers. Stay visible, provide value, and focus on progress over perfection.
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