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Small Business and Entrepreneurship

Why Gratitude Is a Business Strategy And How It Can Transform Your Success

Why Gratitude Is a Business Strategy And How It Can Transform Your Success
Discover why gratitude is a powerful business strategy that attracts success, improves customer relationships, boosts motivation, and strengthens leadership mindset. Learn how daily gratitude can grow your business and align you with abundance.
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How to Use Lead Magnets to Grow Your Email List

How to Use Lead Magnets to Grow Your Email List
Want to grow your email list and attract more customers? Learn how to use lead magnets to grow your email list, examples of high-converting lead magnets for handmade business owners, and simple tips to create a resource your audience can’t resist.
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Money Mindset Blocks That Hold Makers Back (and How to Overcome Them)

Money Mindset Blocks That Hold Makers Back (and How to Overcome Them)
Struggling to grow your handmade business? Money mindset blocks may be holding you back. Discover the top money mindset struggles makers face—like undervaluing products, scarcity thinking, and fear of success—and learn practical steps to shift into abundance and grow a thriving handmade business.

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Living with Purpose: Why Chasing Your “Why” Matters More Than the Outcome

Living with Purpose: Why Chasing Your “Why” Matters More Than the Outcome
Are you chasing outcomes instead of living with purpose? Discover the difference between being outcome-driven and purpose-driven, and how making purpose your goal supports physical, mental, emotional, and spiritual wellness. Learn practical ways to shift into a purpose-driven mindset and apply it to your daily goals and long-term dreams.
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How to Find the Perfect Niche for Your Handcrafted Business

How to Find the Perfect Niche for Your Handcrafted Business
Wondering how to find the perfect niche for your handcrafted business? Learn how to align your passion with customer demand, identify your target audience, and create unique products that stand out in the handmade market. These simple steps will help you carve out a niche that feels authentic and profitable.
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Using Analytics to Improve Website Performance: A Guide for Small Business Owners

Using Analytics to Improve Website Performance: A Guide for Small Business Owners
Learn how to use website analytics to improve website performance, track website traffic, and boost sales for your handmade business. Discover the key metrics to watch, how to optimize high-traffic pages, and simple strategies to turn data into action—so your site works harder for you."
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3 Mindset Shifts That Helped Me Grow My Business

3 Mindset Shifts That Helped Me Grow My Business
Discover 3 mindset shifts for business growth that helped me transform my handmade brand into a thriving business. From overcoming imposter syndrome to taking aligned action and embracing faith over fear, these small business mindset tips will inspire you to grow with clarity and confidence.
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🌀 What to Post When You’re Tired of Posting

🌀 What to Post When You’re Tired of Posting
Feeling burnt out from content creation? Discover what to post when you’re tired of posting with simple, effective ideas that keep your handmade or spiritual business consistent and aligned. Learn how to repurpose content, stay visible, and protect your energy while growing your brand.
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Meet Jasmine

At 22, I took a leap of faith and started my first product-based business, Mindful Intentions. I was passionate about creating spiritual tools and crystal-based products to help others on their journey of growth and transformation—just as these practices had profoundly impacted my own life. But passion alone wasn’t enough. In the first few years, I struggled to make consistent sales and often wondered if I had what it took to succeed.

Instead of giving up, I decided to lean into the logistics of business—learning everything I could about marketing, sales, branding, and product positioning. I refined my strategy, mastered platforms like Etsy, built my own website, and implemented systems that turned my business into a six-figure brand. Soon, Mindful Intentions was being sold in countless partner stores, and I was living the dream of running a successful business that aligned with my purpose.

Beyond strategy, I knew my mindset was the key to true transformation. My dedication to spiritual growth, faith, and personal development became the foundation of my success. The same energy healing and intuitive guidance that had supported my personal journey also helped me push through self-doubt, take bold action, and create the life I once thought was out of reach. I became a spiritual development coach, offering tarot readings and energy healing to help others clear the blocks holding them back.

8 years later, after creating multiple successful businesses rooted in these same principles, I’ve expanded my mission. As a small business coach, I help others take the leap to build product-based brands that truly represent them—turning their passion into profit and their vision into reality. I believe that business success isn’t just about strategy; it’s about aligning with your purpose, strengthening your mindset, and stepping into your power. If you’re ready to change your life and create a business that reflects who you truly are, I’m here to support you every step of the way. 

Photo of Jasmine Itara

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