Paid ads can be a powerful tool for handmade business owners—but only if done right. Too many entrepreneurs waste money on ineffective advertising without understanding how to target the right audience. In this post, we’ll break down the essentials of profitable advertising so you can invest wisely and scale your business without draining your budget.
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You’ve got a great product, but if the right people aren’t seeing it, making sales will feel impossible. The secret? SEO, visibility strategies, and knowing exactly where your ideal customers are shopping. In this post, we cover how to get your handmade products in front of the buyers who are most likely to purchase. Don't let your business stay hidden—learn how to stand out today!
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Struggling to stay consistent with your marketing? Learn how to create a content calendar for your product-based business and streamline your strategy with social media scheduling tools like Planoly, Later, and Tailwind. Discover how to plan, schedule, and optimize your content for better engagement and sales. Read more to start organizing your marketing like a pro!
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Social media can be a game-changer for handmade business owners, but if you're posting without a plan and not seeing sales, you're not alone. In this post, we break down how to attract the right audience, create engaging content, and turn likes into loyal customers. Discover the key strategies to grow your business online—without the overwhelm.
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Struggling to make sales in your handmade business? It might not be your products—it could be your mindset. Many small business owners unknowingly hold themselves back with self-doubt, pricing mistakes, and lack of strategic planning. In this post, we uncover why shifting your perspective and learning key business fundamentals can transform your success. Ready to turn your passion into profit? Let’s dive in.
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Want to grow a loyal customer base for your handmade product business? In this post, learn how to turn first-time buyers into repeat customers through exceptional customer service, social media engagement, brand storytelling, and email marketing. Plus, discover how to encourage reviews, build a rewards program, and collaborate with other small businesses for even more exposure. Start creating lasting customer relationships today!
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Want to start selling your handmade products wholesale without losing profit? Pricing for wholesale requires more than just cutting your retail price in half—it’s about ensuring you cover costs, maintain healthy margins, and scale your business sustainably. In this post, we’ll break down how to price for wholesale effectively and why undervaluing your work can hurt your business. Plus, learn how my Handmade to Entrepreneur program can help you master wholesale pricing and grow your handmade business with confidence!
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Struggling with finding your niche in the world of handcrafted products? Choosing the right niche for handcrafted products is essential for standing out, attracting the right customers, and building a profitable business. Whether you specialize in jewelry, candles, or spiritual tools, discovering your unique focus can elevate your brand and increase sales. In this guide, we’ll explore how to find the perfect niche by combining passion, market demand, and differentiation. Ready to create a thriving handcrafted business? Start your journey today
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