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Small Business and Entrepreneurship

How to Find the Perfect Niche for Your Handcrafted Business

02/17/2025 11:00 AM Central
Jasmine Itara
Small Business and Entrepreneurship
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Struggling with finding your niche in the world of handcrafted products? Choosing the right niche for handcrafted products is essential for standing out, attracting the right customers, and building a profitable business. Whether you specialize in jewelry, candles, or spiritual tools, discovering your unique focus can elevate your brand and increase sales. In this guide, we’ll explore how to find the perfect niche by combining passion, market demand, and differentiation. Ready to create a thriving handcrafted business? Start your journey today

How to Overcome Burnout as a Small Business Owner

02/03/2025 11:00 AM Central
Jasmine Itara
Small Business and Entrepreneurship
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Feeling overwhelmed as a small business owner? Burnout can drain your energy, creativity, and passion for your business. Learn how to overcome burnout with smart strategies like setting boundaries, automating tasks, prioritizing self-care, and creating a sustainable business model. Discover how to prevent exhaustion, stay motivated, and build a thriving business while maintaining balance. Read more to reclaim your energy and passion today!

Expanding Your Business Beyond Etsy: Where to Go Next?

01/20/2025 11:00 AM Central
Jasmine Itara
Small Business and Entrepreneurship
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Ready to grow beyond Etsy? Discover the best strategies to expand your business, from launching your own e-commerce website to selling on new marketplaces like Amazon Handmade and Faire. Learn how to use social media, email marketing, and paid ads to drive traffic and increase sales. Take control of your brand, boost your profits, and scale your business with these expert tips!

Meet Jasmine

At 22, I took a leap of faith and started my first product-based business, Mindful Intentions. I was passionate about creating spiritual tools and crystal-based products to help others on their journey of growth and transformation—just as these practices had profoundly impacted my own life. But passion alone wasn’t enough. In the first few years, I struggled to make consistent sales and often wondered if I had what it took to succeed.

Instead of giving up, I decided to lean into the logistics of business—learning everything I could about marketing, sales, branding, and product positioning. I refined my strategy, mastered platforms like Etsy, built my own website, and implemented systems that turned my business into a six-figure brand. Soon, Mindful Intentions was being sold in countless partner stores, and I was living the dream of running a successful business that aligned with my purpose.

Beyond strategy, I knew my mindset was the key to true transformation. My dedication to spiritual growth, faith, and personal development became the foundation of my success. The same energy healing and intuitive guidance that had supported my personal journey also helped me push through self-doubt, take bold action, and create the life I once thought was out of reach. I became a spiritual development coach, offering tarot readings and energy healing to help others clear the blocks holding them back.

8 years later, after creating multiple successful businesses rooted in these same principles, I’ve expanded my mission. As a small business coach, I help others take the leap to build product-based brands that truly represent them—turning their passion into profit and their vision into reality. I believe that business success isn’t just about strategy; it’s about aligning with your purpose, strengthening your mindset, and stepping into your power. If you’re ready to change your life and create a business that reflects who you truly are, I’m here to support you every step of the way.

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